Medical practice is about fostering a connection with your patients and improving patient care. Like many other enterprises today, digital marketing of your medical business is a vital tool to build your practice.
Half of all millennials consult online patient reviews when considering a new physician. This highlights the importance of marketing your medical practice and building your reputation in the online marketplace. Today, more than ever, it’s crucial to the ongoing success of your practice.
The Dynamics of a Successful Practice
As healthcare consumers rely more on digital solutions to make informed and practical choices, investing in a dynamic web presence makes sense. It also takes expertise and time to create and manage an online presence and establish your digital reputation as a trusted professional. After all, creating a rapport in your day-to-day operations also takes considerable effort.
However, concentrating on your daily interactions with your patients is what you do best. Therefore, streamlining processes that reduce workloads on you and your staff and improve efficiency should be a high priority. Implementing procedures that help eliminate errors and increase profitability result in improved satisfaction for you and your staff.
The ultimate approach to creating a successful practice involves integration across all spectrums – from patient care and staff satisfaction, to innovative ways to streamline your practice and create and maintain your web presence and reputation.
Outsourcing your workflow solutions and web management allow you to exclusively focus on patient care. This can help to improve your reputation as a dynamic healthcare provider.
Building Your Online Reputation
Creating your digital identity is about more than having a website. Integration across all digital platforms is the most efficient way to build your online reputation. The truth is that your online reputation will be established one way or another.
Patient reviews can be found on Google, RateMDs, Healthgrades and many other forums. It’s in your best interest to take a proactive approach to building your online reputation. Some of the best ways of doing so include:
- Having a website for your practice which creates relevant content for your target audience. This includes content which brands your practice and increases patient trust. This runs the gamut from educating potential and current patients about your practice to educating patients about health conditions related to the specialties of your practice. Over 150 million Americans utilize online content to learn about health-related topics. Becoming a trusted source of health information can increase your visibility online while helping to build your online reputation. However, it’s important to note that having a web presence alone will not increase your visibility. Skilled expertise in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are the keys to increasing your website traffic, which likewise means more patients for your practice.
- Establishing a powerful social media presence is another way to promote your practice. Facebook is quickly becoming the most relevant online marketplace. It allows you to engage with current and potential patients. It can also be a powerful tool in which your followers and patient base help to build your reputation. Many patients study online reviews and patient experiences before making a decision about which provider they will consult with. It’s extremely important to have an active presence in social media. It’s also a great way to integrate content from your website and increase your presence.
- Email marketing is another great tool for helping to build your online presence. In fact, McKinsey, a top management consulting firm, says that email marketing is 40 times more effective than Facebook and Twitter combined to draw more patients to your practice. It’s one of the best ROI (return on investment) strategies to improve patient engagement. A medical practice is more likely to secure an appointment with a new patient when email marketing is part of their marketing strategy. It also helps to keep patients informed while keeping you connected with your patients.
Marketing and Streamlining Your Medical Practice
Our focused services can help market your practice and help you maintain a dominant web presence. We can tailor a plan to help you reach the desired objectives for your practice.
Our streamlined services include designing an SEO-optimized website, marketing your practice through social media channels and email marketing, delivering engaging content through blogs, and promoting your business through press releases and local listings, among others.
We also offer a holistic approach to help improve the performance of your practice by optimizing your workflow. This can help to further enhance your patient experience, whether it’s in the office or on the web.